Golf eLife

I was in line at the eyeglass counter when a lady in front of me was paying her bill. She was surprised by her total on the four pair of glasses she was buying for her kids. I usually take my children separate to avoid the sticker shock. She made the mistake of the cluster bill! This sent me to reading to find a better way to buy eyeglasses. I found an article that addressed the problem head on. It was about a company called Zenni Optical that has found a way to reduce the cost of eyeglasses to cheap. They do not carry all the name brands that have a tendency to run the price of eyeglasses up. They instead make their own. They use the popular materials to design and make their own eyeglasses in styles that we are wanting to wear that are current and fashionable. By making their own they are able to control the pricing as well as the quality of their products. They also do not advertise. By not advertising they are able to pass a huge savings on to their customers. You might wonder how they can not advertise. They use their customers and the positive experience that their customers have to pass on the word for them. Basically their customers through word of mouth do all of the advertising for them. This is a way that works for them so they can sell their eyeglasses at a cheap price. Which means we all benefit.

This entry was posted on Friday, February 26th, 2010 at 2:51 pm and is filed under Golf - Current. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.